Intricately Relies on purple cork to Engage Their Community of Cloud Revenue Leaders
Challenge
Intricately wanted to bring together cloud revenue leaders from across the ecosystem in different cities and time zones. Logistics were a challenge, and they needed a dynamic format that would enable senior executives to effectively connect in today’s virtual environment.
Solution
Because of purple cork’s winery relationships and event facilitation, Intricately was able to bring people together with an expertly curated experience. More specifically, Intricately was able to:
Share rare small production wines from a private Sonoma County winery with prospects and customers.
Foster authentic connection virtually through purple cork’s down-to-earth winemaker-led experience.
Discuss just the right amount of business in breakout rooms (“tasting tables”).
Revenue Impact
To date, Intricately has closed multiple enterprise deals with category-leading cloud providers with direct attribution to having attended a purple cork event.
“With purple cork, we’ve been able to engage our prospects and customers in a relationship-building activity that focuses on fostering increased connection in a fun environment, in addition to the business discussion (which flows like the delicious wine!).”
Virtual tasting with Blue Rock Vineyard & Winery, April 28th, 2021
About Intricately
Intricately is the leading provider of data insights on cloud product usage, adoption, and spend. The platform delivers real-time intelligence to cloud vendors to prospect and prioritize opportunities, start better conversations with customers, deliver more wins, and help customer success teams identify issues before they become problems. Founded in 2014 by Fima Leshinsky, Giv Parvaneh, and Michael Pollack, Intricately is backed by Counterpart Ventures, Bloomberg Beta, Singtel Innov8, and Susa Ventures.
