Because some of the richest insights always come from the breakout discussions, we wanted to share a summary of key takeaways from each room during our final community event of the year.

Key takeaways from our final Purple Cork community event of the year, where marketing experts from Blue Yonder, Perceptyx, and others gathered to discuss the latest trends in event marketing.

Today, virtual events have emerged as valuable tools not just for brand engagement, but for relationship-building and revenue generation. Here are some of the top practices that successful marketing and event leaders are employing to get results.

We surveyed a group of events and marketing professionals to learn about their most memorable experiences as attendees. Their responses provide valuable insights into what truly stands out at events and what leaves a lasting impression. From interactive elements to personalization, these industry experts know exactly what makes an event unforgettable.

At purple cork, we know that planning great events is just step one. Getting people there is step two. In this post we share five tips for increasing participation at your virtual events.

8 valuable insights from our June community event with Red Car and Thomson Reuters.

Discover five essential strategies for optimizing field marketing from our recent Predictable Pipeline Workshop with Matt Heinz.

Whether you're planning an intimate customer gathering or a large online networking event, knowing the optimal event type, day, time, and month to host can make all the difference. Dive into the secrets of timing perfection with purple cork and elevate your event planning to an art form.

I’m writing to you back home in Boston after an exhilarating three weeks on the road, from Palo Alto to Wine Country to Houston to Miami, ending back in the Bay Area for the RSA Conference.

Read our top 10 takeaways for virtual event success from our Spring purple cork community event.

Brit Thompson, previously the Senior Account Based Marketing Manager at Syndio, shares her with insights on virtual event planning and execution.

At the end of 2023, we surveyed event professionals and field marketers to understand how they leveraged events throughout the year and what they were planning for the year ahead. Here are the results.

Five Tips and Templates to Drive Event Attendance

As the year comes to a close we have pulled out 12 key mistakes we’ve seen marketers make when planning branded virtual experiences, alongside the solutions that have worked so well for our community.

We surveyed event professionals about their virtual event plans, and the results show a strong commitment to virtual experiences.

Recap and best practices captured during the Movers & Shakers event - - live from France

Event master and purple cork client Andrea Lechner-Becker has written a book on B2B event sponsorship. It’s packed with tips, tricks and strategies to help you succeed in what is one of marketing’s most stressful disciplines.

Read Christie Satre’s takeaways following a best practice session on planning and hosting great virtual events.

It doesn’t get more exclusive or tasty than Dakota Shy. That’s why we’re thrilled to welcome the winery to the purple cork family.

To help you avoid common pitfalls, we've put together a list of 12 mistakes marketers often make when planning, executing, and following up after virtual events. From setting clear objectives to leveraging executive involvement, we cover everything you need to know to make your next virtual event a success.