A purple cork customer wrote the book on events – and everyone should read it

I am proud to share that Andrea Lechner-Becker, a power customer of purple cork, has literally written the book on virtual events. The book, The Practical Guide to B2B Event Sponsorship: 100+ tasks and explanations to make your next event a success, is now available on Amazon.

In August of 2022, when Andrea was Head of Marketing at Toolio, we sat down with her to discuss her virtual events strategy, which focuses on leveraging partners to stretch limited resources. The video, which we shared on our blog, highlights how virtual events can be huge revenue drivers and don’t have to break the bank. She says, “I've never done a purple cork event that didn't generate five times revenue for me.”

With her decade of experience planning and executing B2B events, Andrea’s eBook contains a robust checklist of every item you need to account for from your first conversation to negotiate the sponsorship contract through following up with attendees after the event.

Based on her flawless execution of purple cork events, we know that any event marketer can learn something from Andrea, whether you’ve been doing events for years or just getting started. The book, a nice mix of strategy and tactics, focuses on ensuring that your business sees a healthy return on its event investment.